Though we have been seeing previews and leaks for sometime now, let’s share Air Jordan 23, the highly anticipated 23rd iteration of the world’s most respected and innovative basketball shoe. The Air Jordan 23 celebrates 23 years of a legacy started by the most revered basketball athlete in history … Michael Jordan.
“The Air Jordan 23 is deeply meaningful to me, as a celebration of both my life and career. The number 23 is obviously of great significance to me and the release of the 23 is a pinnacle moment in the Brand’s history,” said Michael Jordan. “I’m honored and humbled by the Air Jordan franchise’s loyal following after all these years. The release of this shoe is exciting and a dream come true for me.”
On hand were legendary designer Tinker Hatfield, Jordan Footwear Director Gentry Humphrey, Jordan Brand Manager Roman Vega and Nike ’s VP of Corporate Responsibility Hannah Jones.
Each of the four talked about the shoe but it was Hatfield who unveiled the Air Jordan 23 to a select group of journalists.
The Air Jordan 23 continues the successful tradition by providing fans with a beautiful performance product that is lightweight, low to the ground, breathable, and maximizes comfort. A newly engineered, patent-pending, stitching machine delivers intricate detailing in the upper portion of the shoe. The low midsole profile allows players to be as close to the ground as possible and feel the court. Unique design cues such as the imprint of Michael Jordan’s fingerprint serving as the traction pattern on the outsole and his thumbprint on the back of the tongue lining bring to life the man that makes the franchise so special.
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